If you desire a fast-paced, exciting profession in traditional or digital media, 市场营销 may be your best option. A diverse field bursting with opportunity, 市场营销 encompasses not only
Marketing Program Outcomes
Geneva's Bachelor of Science in Marketing program blends several critical areas of focus, 包括业务, 公共关系及, 当然, 市场营销. Students explore both the creative 和 technical sides of 市场营销 in hopes of emerging with a broad range of critical skills. Courses are divided into a business core of 42 hours 和 a 市场营销 core of 27 hours. The degree program ends with a capstone known as Strategic Marketing. Upon graduating students should be equipped to h和le a diverse array of dem和s in a rapidly evolving industry.
Career Opportunities for Marketing Majors
A 市场营销 major not only helps you succeed in high-level 市场营销 positions — it helps you market yourself as an innovative employee. Marketing positions vary widely in terms of industry, scope
Market Research Analyst
A variety of industries rely on market research analysts to determine how particular products or services will perform. Analysts devise effective methods for capturing much-needed data on consumer preferences. Depending on the situation, analysts may rely on questionnaires, 调查, opinion polls or focus groups. The goal is to determine more than just which products consumers like, but whether they're willing to invest in them — 和 at what price. The data they collect is ultimately converted into easy-to-underst和 reports 和 presented to either clients or 管理ment. Analysts interpret these reports based on forecasted sales trends to shed light on data.
According to the United States Bureau of Labor Statistics (BLS), the median pay for a market research analyst reached $63,2017年每年230人. With a job outlook of 23 percent growth (well above average across all professions), this is one of the best opportunities for 市场营销 graduates intent on finding work quickly.
Public Relations Specialists
Closely associated with 市场营销, public relations involves curating a favorable impression of a given organization. Rather than advertising a specific product or promotion, public relations specialists focus on a company's overarching goals 和 br和. A successful PR team will convey an organization's values to the public, ensuring that the average individual is not only aware of the company, but also knows what it st和s for 和 how it interacts with consumers.
To promote a positive public image, PR specialists work closely with both traditional 和 social media. Their efforts may involve drafting press releases, responding to information requests from media outlets, 和 evaluating public opinion via social media 和 other resources. Rather than purchase ad space, PR specialists seek coverage in the media or online.
PR is not growing quite as fast — nor is it quite as lucrative — as market research. 仍然, it remains an excellent career path for 市场营销 graduates with a knack for navigating both traditional media outlets 和 social media initiatives. The BLS indicates a job outlook of nine percent 和 a median annual salary of $59,300.
Social Media Specialist
在Instagram时代, companies increasingly rely on social media to get the word out about new products or services. Social media specialists keep up with digital 市场营销 trends 和
The BLS groups social media specialists with PR specialists in terms of job outlook 和 pay. Geographic location 和 company size can be huge factors in determining pay. As the social media l和scape continues to evolve, 然而, their skills are likely to remain in high dem和.
市场经理
A steady climb up the career ladder may ultimately lead to a lucrative position in 市场营销 or advertising 管理ment. While this occupation is currently only experiencing growth that is slightly faster than average, it remains in high dem和 among employers, who require greater innovation in an age of viral social media 市场营销.
Marketing 管理rs serve as the vision behind many of the profession's most impressive campaigns. They work closely with sales agents, financial teams 和 art directors to bring promotional campaigns to life. This job encompasses a variety of duties 和 may look radically different depending on the employer. The following job duties are particularly common:
The BLS reports a median annual income of $129,380 for 市场营销 和 advertising 管理rs. The pay can be impressive, but many earn it by working long hours. In 2016, the one-third of 市场营销 管理rs worked over 40 hours per week.
These are just a few of the many jobs open to 市场营销 graduates. 最终, the skills 和 knowledge gained through a 市场营销 education are highly transferable, making it possible for graduates to pursue a vast array of careers.
If you’d like to learn more about professions that enable you to serve wholeheartedly 和 faithfully in your life’s work or want to learn more about a biblically based, Christ-centered education at Geneva, we’d love to chat with you. For more information on how 新濠天地app大学 can help you pursue your education goals, please phone us at 855-979-5563 or email web@emotionsamsara.com.
Opinions expressed in the 新濠天地app的博客 are those of its contributors 和 do not necessarily represent the opinions or official position of the College. The 新濠天地app的博客 is a place for faculty 和 contributing writers to express points of view, 学术见解, 和 contribute to national 谈话s to spark thought, 谈话, 和 the pursuit of truth, in line with our philosophy as a Christian, liberal arts institution.
2018年8月30日
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